{"title":"New Products","description":null,"products":[{"product_id":"first-avenue-x-ragstock-sweater","title":"PREORDER - First Avenue x Ragstock Sweater","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis iconic medium-weight sweater features a black base with white stars down both sleeves, a white First Avenue logo, and a single\u003cstrong\u003e \u003c\/strong\u003e\u003cspan class=\"rQesXe MPyX\"\u003egold star\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e on the\u003cstrong\u003e \u003c\/strong\u003esleeve honoring Prince.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eESTIMATED SHIPPING DATE IS NOVEMBER 15, 2026.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize + Fit (measurements taken laid flat)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eS: chest 22.5\" | length 27\"\u003c\/p\u003e\n\u003cp\u003eM: chest 23.5\" | length 27\"\u003c\/p\u003e\n\u003cp\u003eL: chest 24.5\" | length 27\"\u003c\/p\u003e\n\u003cp\u003eXL: chest 25.5 | length 27\"\u003c\/p\u003e","brand":"First Avenue","offers":[{"title":"Small","offer_id":64698418823539,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":64698418856307,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":64698418889075,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":64698418921843,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/0852\/5427\/files\/bb2f5daf-5fff-4a73-b4b1-f1ee5f21fc3f.png?v=1793812180"},{"product_id":"first-avenue-holiday-x-hippy-feet-socks","title":"Holiday First Avenue x Hippy Feet Socks","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eHAPPY HOLIDAYS! ❄️\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShow off your jolly holly First Avenue pride with our new Holiday First Avenue socks. These are limited, so get 'em while you can!\u003c\/p\u003e\n\u003cp\u003eFirst Avenue proudly partners with Minneapolis-based \u003ca data-encoded-tag-name=\"meta\" data-encoded-tag-value=\"\" data-encoded-attr-charset=\"dXRmLTg=\"\u003e\u003c\/a\u003e\u003ca href=\"http:\/\/hippyfeet.com\" rel=\"noopener noreferrer\" data-sanitized-target=\"_blank\"\u003eHippy Feet\u003c\/a\u003e a Minneapolis-based social organization dedicated to supporting the homeless population. For every pair of socks sold, another pair is donated to a person in need. \u003c\/p\u003e\n\u003cp\u003e\u003ca data-encoded-tag-name=\"meta\" data-encoded-tag-value=\"\" data-encoded-attr-charset=\"dXRmLTg=\"\u003e\u003c\/a\u003eAll products are made in the USA using environmentally friendly materials. \u003c\/p\u003e\n\u003ch3\u003eSizing\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSMALL = women's shoe size 5-9 \/ men's shoe size 5-8\u003c\/li\u003e\n\u003cli\u003eLARGE = women's shoe size 9+ \/ men's shoe size 8-13 \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"First Avenue","offers":[{"title":"Small","offer_id":67355975975283,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":67355976008051,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/0852\/5427\/files\/img-7148-on-a-bright-white-background.png?v=1794503920"},{"product_id":"holiday-first-avenue-x-hippy-feet-socks-copy","title":"Holiday Turf Club x Hippy Feet Socks","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eHAPPY HOLIDAYS FROM THE TURF CLUB! 🐎\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShow your holiday spirit by wearing our new Holiday Turf Club socks. These are limited, so get 'em while you can!\u003c\/p\u003e\n\u003cp\u003eFirst Avenue proudly partners with Minneapolis-based \u003cmeta charset=\"utf-8\"\u003e\u003ca href=\"http:\/\/hippyfeet.com\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eHippy Feet\u003c\/a\u003e a Minneapolis-based social organization dedicated to supporting the homeless population. For every pair of socks sold, another pair is donated to a person in need. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAll products are made in the USA using environmentally friendly materials. \u003c\/p\u003e\n\u003ch3\u003eSizing\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSMALL = women's shoe size 5-9 \/ men's shoe size 5-8\u003c\/li\u003e\n\u003cli\u003eLARGE = women's shoe size 9+ \/ men's shoe size 8-13 \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"First Avenue","offers":[{"title":"Small","offer_id":67355978400115,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":67355978432883,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/0852\/5427\/files\/img-7149-on-a-bright-white-background.png?v=1794503906"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/0852\/5427\/collections\/img-7150-on-a-bright-white-background.png?v=1794504972","url":"https:\/\/firstavenueshop.myshopify.com\/collections\/new-products.oembed","provider":"First Avenue","version":"1.0","type":"link"}